Digital Content Officer

Are you a creative and strategic digital content professional looking to make an impact?

Royal Hospital Chelsea, London SW3 (Hybrid – min. 3 days in office)
Full-time, Permanent | £33,840 per annum
Deadline: Thursday 17 April 2025* (Interviews planned for the week of 28th April 2025)

Are you an experienced social media and content professional with the strategic mindset and practical know-how to lead digital channels for a respected national institution?

The Royal Hospital Chelsea, home of the iconic Chelsea Pensioners, is seeking a Digital Content Officer to own and manage our social media presence, lead content planning and delivery across digital platforms, and drive public engagement with our historic mission.

This is a key operational role and the successful candidate will bring proven experience running social media channels for a high-profile organisation, ideally in the public, heritage, charity or military sectors. You’ll be responsible for producing, scheduling, and publishing content across platforms, engaging with followers, advising stakeholders, and managing a comprehensible, long-term digital content strategy.

What you’ll do:

• Take full ownership of our social media presence – including planning, publishing, community management, and performance tracking
• Develop and deliver a structured social content calendar, balancing proactive campaigns with reactive opportunities
• Create, commission, and curate high-quality multimedia content – including photography, video, and written copy
• Act as the internal point of contact for content needs, working with colleagues to identify and prioritise stories that support our goals
• Use analytics to report on performance, refine strategy, and support digital ad campaigns (e.g. Google AdWords and Meta advertising)
• Manage our website’s core content pages, keeping information current and aligned with key campaigns and institutional tone

Who we’re looking for:

We are looking for a hands-on social media professional with at least two years’ experience managing content for a recognised public institution or national brand. You’ll be equally confident planning campaigns and creating content yourself, with a sharp editorial eye and a clear understanding of what drives engagement in different digital contexts.

You must be:

• A confident strategist and executor, comfortable switching between content production, community management, and performance evaluation
• Skilled in writing for social media and web, with a feel for tone, accessibility, and brand consistency
• Able to film, photograph and edit content using common tools (e.g. Adobe Creative Cloud, Canva, CapCut)
• Experienced in using platform analytics to inform content decisions and reporting
• Familiar with the values and sensitivities of heritage, charitable or military organisations

Experience working in or alongside government, heritage, charity, military or third-sector organisations will be particularly valued.

How to apply:

Please click the apply button below to get started, ensuring you also include a cover letter outlining your relevant experience, and include examples of recent social media accounts or campaigns you have led or contributed to.

This role requires clear thinking, creative instincts, and the ability to communicate with authenticity. Applications with generic or AI-generated cover letters may not be considered, we want to hear your authentic voice and professional insight!

*We may begin reviewing applications as they are received and reserve the right to close this vacancy early if a suitable candidate is identified.